Developing innovative software products starts with an understanding that AI/ML should solve a real problem. However, the whole process, from identifying the use case to the introduction of ML models in the company, is not trivial. Larysa will talk about EventStorming and the ML Design Canvas, which help domain experts and developers get a shared understanding of a business domain and identify use cases for AI/ML technologies. We formulate each use case as an ML problem using the ML Design Canvas.